PriceChopper is a grocery chain in the northeast with a robust loyalty program that rewards customers each time they shop.
PriceChopper and TCC Global were looking for new ways to engage their shoppers with their reward points program. Grounded in the wellbeing of the communities they serve, they needed redemption options that provided meaningful value while tapping into experiential and digital solutions. Knowing that student debt impacts 50% of all households in the U.S., PriceChopper wanted to enable their points to make a difference.
With Spinwheel, PriceChopper launched the first student loan point redemption option in the Grocery market. The program allowed not only student loan borrowers to use their loyalty points to pay down their student loans, but also their loved ones – parents, relatives, etc. By earning points and redeeming them on a weekly basis, shoppers help themselves or someone they care about get out of debt years earlier while saving thousands of dollars. Student debt contributions quickly became a top redemption option in the PriceChopper Loyalty Program.