Accelerating the Future of Consumer Credit with Citi Ventures

Updated

Sep 4, 2025

Another big day here! I’m excited to share that Citi Ventures has invested in Spinwheel. 

I want to personally thank the Citi Ventures team for their unwavering support and commitment in what we are building here. It’s fueling us to move faster and accelerating the impact we can deliver. With Citi Ventures alongside us, we’re doubling down on our mission to make credit data and payments work smarter, faster, and more seamlessly in people’s financial lives.

That’s what drives us, and why this step forward matters. This helps us get closer to a future where managing credit isn’t complicated—it just works.

Check out the announcement today and Citi Ventures’ investor spotlight.


Why This Matters

Credit is one of the most powerful levers in personal finance, yet the infrastructure around it has long been fragmented, outdated, and difficult to navigate. U.S. households collectively hold more than $18 trillion in liabilities — mortgages, credit cards, auto loans, student loans — and as debt accumulates, managing it becomes increasingly complex. Delinquencies are rising, and consumers need smarter, faster, more integrated tools to stay financially healthy.

At Spinwheel, we’re tackling this challenge head-on. By combining real-time credit data with intelligent payments infrastructure, we’re enabling institutions to deliver experiences that help consumers manage, reduce, and optimize debt seamlessly. Our proprietary, credential-less technology, requiring only a phone number and date of birth, makes it easier than ever for consumers to take control, while giving financial institutions a more complete and actionable credit picture.


The Power of Collaboration

Citi Ventures brings unmatched expertise in scaling financial innovations that shape the future of finance. Their strategic investment, alongside the trust we’ve already earned from F-Prime, QED Investors, Foundation Capital, Core Innovation Capital, and Fika Ventures, will support our mission to rewire the consumer credit ecosystem. 

Citi Ventures will be a strategic advisor, helping us prioritize the use cases that matter most to the world’s largest financial institutions and deliver key benefits that empower consumers with their credit and financial well-being. This includes:

  • Personalized Financial Management: We make it easy for consumers to see, understand, and act on their liabilities. With accurate data and intelligent actions, consumers can now put their debt management on autopilot in their favorite app, making it easier than ever to manage financial wellness.

  • Seamlessly Consolidate Loans: With just a phone number and date of birth, consumers can manage their cash flow by consolidating their liabilities under a new loan from a financial institution or lender, ultimately lowering the costs of their loans. Lenders can easily offer better terms and rates with improved economics and better data.

  • 1-Click Balance Transfers: We can support issuers to help consumers manage their high interest credit card balances while improving usage of their own cards. Many consumers who can benefit from refinancing are either unaware they can make a switch or unfamiliar with how to find offers and take advantage of lower interest rates. On the consumer side, completing a balance transfer is as easy as entering their phone number and birthdate.


Looking Ahead

Spinwheel already supports more than 15 million users and 165 million connected credit and liability accounts, representing $1.5 trillion in consumer debt. But this is just the beginning. With Citi Ventures at our side, we’re moving faster than ever toward a future where credit data and payments are instant, integrated, and intelligent. We are focused on powering better outcomes for consumers everywhere.

I’m deeply grateful to our team for their relentless pursuit of impact, to our investors for their trust, and to our clients and partners for building with us. We are shaping a new era for consumer credit—one that works smarter, faster, and better for everyone.

Tomas Campos Signature

Tomás Campos
CEO & Co-Founder

The Latest from Our Blog.

Sign up for our newsletter to stay up to date on news, developer updates, and product launches.

The Latest from Our Blog.

Sign up for our newsletter to stay up to date on news, developer updates, and product launches.

The Latest from Our Blog.

Sign up for our newsletter to stay up to date on news, developer updates, and product launches.

macbook pro on black wooden table

Ready to Build Better?

See how Spinwheel integrates into your company’s consumer experiences.

macbook pro on black wooden table

Ready to Build Better?

See how Spinwheel integrates into your company’s consumer experiences.

macbook pro on black wooden table

Ready to Build Better?

See how Spinwheel integrates into your company’s consumer experiences.